Spontaneous is Good

For me choosing "Victoria Beckham for H&M" as my individual project was a very spontaneous decision. I was at the meeting with one of my professors and he was asking everyone in the group what their project will be. At that point I had no idea what I want to do. During the Easter break I thought about it for a few times and was thinking of making a project about launching the perfume for one of the luxury brands, but after some research I couldn't find any brand which hasn't done it already. So under the pressure of the circumstances (as all my classmates seemed to be pretty confident about their projects) I came out with the thought the Victoria's Beckham collaboration with H&M could be a good idea for the project.
 When I got home I started doing my research from finding out what other collaboration H&M has done before. Here is the list:

H&M Designer collaborations

• 2004: Karl Lagerfeld
• 2005: Stella McCartney, Elio Fiorucci, Solange Azagury-Partridge
• 2006: Viktor & Rolf
• 2007: Roberto Cavalli
• 2008: Rei Kawakubo and Comme des Garçons
• 2009: Matthew Williamson, Jimmy Choo, Sonia Rykiel
• 2010: Sonia Rykiel, Lanvin
• 2011: Versace
• 2012: Versace, Marni, Maison Martin Margiela
• 2013: Isabel Marant
• 2014: Alexander Wang

Style icon collaborations

• 2006: Madonna
• 2007: Madonna, Kylie Minogue
• 2012: David Beckham
• 2012: Anna Dello Russo
• 2013: Beyoncé

H&M Design Award Winners

• 2012: Stine Riis
• 2013: Minju Kim
• 2014: Eddy Anemian

A selection of other collaborations

• 2008: Fashion Against Aids
• 2008: Marimekko
• 2009: Fashion Against Aids
• 2009: Jesper Waldenstam, Liselotte Watkins (H&M Home)
• 2010: Black Book
• 2010: Julie Verhoeven (H&M Home)
• 2010: Lovisa Burfit (H&M Home)
• 2011: Elin Kling
• 2011: Fashion Against Aids
• 2011: Swedish Hasbeens
• 2011: Knotted Gun, Non-Violence organisation
• 2011: Trish Summerville, The Stockholm collection: The Girl with the Dragon Tattoo
• 2012: Fashion Against Aids
• 2013: H&M for Brick Lane Bikes

H&M believes that high-fashion design doesn’t have to be a matter of price. In my view VB would perfectly fit and supplement the list of H&M designer collaborations as well as style icon collaborations.
Regarding to Marie Claire Victoria Beckham For H&M is collection fashion wants to see. So after doing some secondary research I became positive that this idea can make a good and interesting individual project.



Sources:
http://about.hm.com/en/About/facts-about-hm/fashion-for-all/collections/collaborations.html
http://www.themuse.tv/wp-content/uploads/2012/01/victoria-beckham-british-fashion-awards-738a-120710.jpg
http://www.marieclaire.co.uk/news/fashion/544912/victoria-beckham-for-h-m-the-collection-to-change-fashion.html#index=1&uiSynced=true