Story Board

The video starts with the words "H&M presents..." written on a black pattern background explaining the viewer what he is about to see.

The next slide is a piece of a black and white picture showing the legs, which doesn't explain match and makes the viewer wonder what this ad is about.

 The next text says "The collection You have been waiting for...". According to MarrieClaire.co.uk

Victoria Beckham For H&M is the collection fashion world wants to see. "You" with a capital "Y" makes it more personal.

 The next piece of the picture shows the torso and yet it's impossible to guess who the person on the picture is.

 The last words before showing the last piece of the picture are "The time has come..." which is dramatic and make the viewer excited of what he is about to see. I've used the effect "Boogie Lights" on the all slides.

 On the last piece of the picture you can see Victoria Beckham's face clear. Now the viewer know who's collection it is.

 To make it clear the next bit of the video is "Victoria Beckham" written on a white background using the original shrift.

 The next picture is the poster which is will be use as an advert for the collection. In where Beckham will be wearing the dress from the collection and the logo stands out.

 Next fragment is the video where Beckham finishes the catwalk of her last collection, but represents her definite appearance on the feature VB and H&M collaboration catwalk show.

"Spring/Summer 2016" is the season in which collection is oriented and give the followers a clue when to expect the launch.

 The next few seconds just show the queue, crowd, rush, shopping, the store to give the viewer a taste of the excitement the collection launch will bring.

The last slide is the image of the H&M logo. Which is a logical finish of the ad as all H&M's collaboration videos end by clarifying the company that intended the collaboration whith the previously mentioned brand.