Balmain for H&M / #VBforHM

Today Olivier Rousteing has confirmed that he is designing a Balmain collection for H&M.

Enlisting the help of two of his famous fans, Jourdan Dunn and Kendall Jenner, the designer announced the collaboration at last night's Billboard Music Awards in Las Vegas - with both models arriving on his arm, wearing designs from the collection. 

"I want to talk to my generation − this is my main aim as a designer," Rousteing said this morning. "H&M allows me the unique possibility of bringing everyone into the world of Balmain, getting a piece of the dream and creating a global #HMBalmaination: a movement of togetherness, fuelled on a hashtag. The collaboration felt extremely natural to me as H&M is a brand that everybody connects to. It calls for unity, and I am all for it."

The collection - which includes menswear as well as womenswear - will land in stores on November 5 2015.

The world is in anticipation for the Balmain collaboration with H&M and I'm sure Victoria Beckham's collection would cause not less excitement once the collaboration announced.

 In the interview Rousteing mentioned the creation of the hashtag  #HMBalmaination which gave me the idea of creating one for Victoria Beckham's collaboration. A hashtag is a unique strategy for categorizing messages on social media and is seen as a very powerful marketing tool by businesses. The process of implementing the hashtag would be by mentioning it by Beckham in the interview about the collection, which will allow the future customers to follow up on collection's updates before the launch. It will also increase the awareness through the social media. The hashtag for VB collection for H&M would be #VBforHM